Bridget Jones's Diary is supposed to have ushered in the age of Chick Lit (defined variously as "postfeminist fiction", "modern romance", and "that thing that Helen Fielding did and then had twenty wannabes trying to do but not very well". And the logical counterpart to Chick Lit is...(A hint from the Babu: on careful consideration, this doesn't rhyme with Rooster. Or Richard.)