What are the three biggest lies in the English language? Someone suggested "Cheque's in the mail" and "Of course I'll still respect you in the morning" for the first two slots. The Babu thinks that the third is the writer's mantra: "I never read the reviews" (part of the same refrain as "Bad reviews don't matter"). Steve Almond begs to disagree. In this article from Poets and Writers, he writes: "But I would still rank getting a bad review as the worst, most bruising part of putting a book into the world—with no close second....Years from now, no doubt, I'll look back upon this confession and wince. To admit that reviews matter is considered poor form among writers."