The HNWIs are different!

The rich have their own chateaus, their own jet planes and now, their own language. You don't get to do richspeak if you're merely "mass affluent", though. The Babu thinks it's time to evolve a new language for the section of society he comes from: people whose ancestors have long since squandered the family millions, but who can't stop talking about their long-lost loot--we're the nouveau pauvre.